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About

Sustainable Growth Starts Here.

Empowering Leaders,
Scaling Businesses,
Delivering Results. 

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At Chief Collective, we bring Fortune 500-level strategic support to businesses like yours,
partnering senior leaders with you to not only define ambitious goals but implement initiatives
that drive tangible growth across your entire organization.

 

Through executive coaching, strategic
planning, and hands-on implementation, we work alongside you to create lasting
transformation—because every great leader knows when to bring in the right team to turn vision
into reality.

We go beyond consulting to deliver actionable strategies, hands-on execution, and leadership coaching tailored to your unique business goals.

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What We Do.

True transformation doesn't happen by fixing just one part of your business - it takes aligning
everything from marketing and operations to leadership and strategy. Chief Collective partners experienced senior leaders with your business to drive comprehensive growth
through executive coaching, strategic planning, and hands-on implementation that turns your vision into measurable results.

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Chief Collective isn’t just a service—we’re the catalyst for crafting the business you’ve always envisioned. Inspiration to impact. 

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Who We Are.

Imagine what’s typically reserved for Fortune 500 companies made accessible to business owners like you.

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Kristen Cronin, PCC, CEO, is a certified executive coach and visionary leader with over 20 years of experience in strategic growth and operational excellence.

Kristen's Expertise:

  • Scaled a multi-location fitness franchise

  • Contributed to the global expansion of a leading franchise brand

  • Co-created education programs generating $24M+ in sales.

Melissa Cruz, COO, is a master strategist and operational powerhouse with a proven track record of scaling multi-location businesses to multimillion-dollar revenues.

Melissa's Expertise:

  • Business Operations & Systems Strategy

  • ​Strategic Planning & Implementation

  • Financial Growth Planning & HR Strategy

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Together, they’ve assembled a team of specialists with expertise across marketing, finance, sales, technology, HR, and franchise growth. With this breadth of talent, Chief Collective delivers tailored solutions for leaders across industries and growth stages.

Start Your Success Story Today

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